HOW TO BUILD BUZZ ON YOUR MAIN STREET FOR UNDER $100
If you don't already have a Facebook and Instagram account go start one now!
Identify 10 of the coolest things in your Downtown. This can be a coffee shop, a great restaurant, a fun retailer, a cool park, anything.
Go and take a nice photo of these 10 locations. To spice them up a little try to get creative with your angles and use a filter to make them pop!
For each photo write a really fun caption highlighting what makes it awesome and include a “call to action.” A call to action is where you’ll encourage those who are looking at the photo to get up and do something. For example, “Have you tried the delicious new burger at X restaurant? Grab one tonight, you won't regret it!” You highlight something cool and encourages the viewer to act.
Define a set of hashtags you’ll use in your posts. Hashtags are tags that allow people to find your photo.
Every day for 10 days post one of the photos with your caption and tags at 9am.
In Facebook, Boost your posts for $10. To do this effectively you’ll want to click “People you choose through targeting.” Then choose your town plus a 25 mile radius. This should sufficiently guarantee that a large part of the people on facebook in your area see your post.
Watch the buzz build! You should see the likes and comments rolling in. Folks in your area will be thinking about and interacting with your main street and your featured businesses will love it!
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